If you went anywhere near social media yesterday, you probably heard about the Lilly for Target craziness. Personally, I like Lilly Pulitzer’s stuff, but I’m not obsessed. Lilly’s bright prints and lightweight fabrics are great for vacations, but I’m way too cheap to buy anything full price. I tend to buy on their final sale because the prices are so much cheaper. I leafed through the Lilly for Target lookbook and made a mental note about what I wanted to look at. Saturday night, I was in my usual movie-Internet surfing pattern (living the dream here) and saw on Twitter that the Target site went live at 1 am EST. Another perk of MST is that I was still awake at 11 pm. I clicked over to the site, but it crashed. I knew the collection would be available in stores in the morning, so I wasn’t worried.
I decided to stop by Target on my way to church (I do have to drive past Target to get there). I got there after 9:30 and found exactly one thing in my size. To my dismay, this store didn’t get every single item from the lookbook (including the maxi dress and the sandals I wanted). This cute little sundress only cost me $12 after using $5 bounce-back gift cards. It was a good find for the price, and I’m glad I didn’t feel compelled to arrive before 8 am.
Did y’all shop Lilly for Target? What did you think?
I was intrigued by all the social media attention, it’s not my style but I wouldn’t have braved the store early even if it was haha.
I can’t imagine liking anything enough to deal with that level of craziness, haha.
its cute, but I wouldnt get up early to queue for anything!
I agree. I am not about to sacrifice sleep for some clothes.
I can’t believe you got there at 9:30 and there were still a few items! From what I read, it was madness out there right at 8. I like the dress you got a lot!
The perks of living in Colorado! I overheard some ladies talking to a few associates, and the other stores in town were all sold out. I guess right time, right place.
I’m glad you got something – I heard all kinds of stories of empty shelves and crazy ebay sales. I love the look of Lilly things for summer, but would rather shop final sales or buy them gently used.
Yeah, the final sale is my only other Lilly source.
I have to admit, I’ve been counting down to this launch for months now (hello, Hawaii living!). I’m a Lilly girl, but like you, can’t justify the expensive prices at the store! I waited online, because the time change worked to my advantage as well 🙂 I also hit up the store. I have a full post on my top picks coming tomorrow! Thanks for sharing and that dress is going to look so fabulous on you!
I have to think Hawaii isn’t as Lilly crazy as other parts of the US. Glad you got some great finds!
I missed it. I should have just shopped online. Great score though!!